:root {
  --bg: #fafaf9;
  --surface: #ffffff;
  --alt: #f3f4f6;
  --ink: #0b1220;
  --ink-2: #2a3342;
  --muted: #5b6472;
  --line: #e5e7eb;
  --accent: #0c61fd;
  --accent-2: #178ffd;
  --cyan: #27d2fc;
  --navy: #22205c;
  --brand-grad: linear-gradient(120deg, #0c61fd 0%, #178ffd 55%, #27d2fc 100%);
  --tint-blue: #eaf2ff;
  --tint-cyan: #e7f8fe;
  --accent-soft: #e3edff;
  --ads: #9aa3af;
  --dark: #14123e;
  --dark-2: #1d1b52;
  --dark-line: #2f2d6c;
  --radius: 14px;
  --font: "Inter Tight", system-ui, -apple-system, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, monospace;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; scroll-padding-top: 76px; }
body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
strong, b { font-weight: 600; }
.wrap { width: min(1160px, 100% - 40px); margin-inline: auto; }

/* Type */
h1 { font-size: clamp(44px, 6.4vw, 84px); line-height: .98; letter-spacing: -.035em; font-weight: 700; }
h2 { font-size: clamp(30px, 3.8vw, 50px); line-height: 1.05; letter-spacing: -.03em; font-weight: 650; }
h3 { font-size: 30px; letter-spacing: -.02em; font-weight: 650; margin-bottom: 18px; }
h3 span { display: block; font-size: 14px; font-weight: 500; color: var(--muted); letter-spacing: 0; margin-top: 4px; font-family: var(--mono); }
h4 { font-size: 20px; letter-spacing: -.01em; font-weight: 600; margin: 14px 0 6px; }
.eyebrow { font-family: var(--mono); font-size: 13px; letter-spacing: .04em; text-transform: uppercase; color: var(--accent); margin-bottom: 18px; }
.lead { font-size: 19px; color: var(--muted); max-width: 60ch; margin-top: 20px; }
.lead strong { color: var(--ink); }
.micro { font-size: 12px; font-family: var(--mono); color: var(--muted); letter-spacing: .02em; text-transform: uppercase; }
.big { font-size: 34px; font-weight: 650; letter-spacing: -.03em; font-variant-numeric: tabular-nums; }
.muted { color: var(--ads); }
.note { font-size: 13px; color: var(--muted); margin-top: 14px; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  background: var(--ink); color: #fff; font-weight: 550; font-size: 15px;
  padding: 14px 22px; border-radius: 999px; border: 1px solid var(--ink);
  transition: transform .2s var(--ease), background .2s;
  cursor: pointer; font-family: inherit;
}
.btn:hover { background: var(--accent); border-color: var(--accent); transform: translateY(-1px); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn--ghost:hover { background: var(--surface); color: var(--ink); border-color: var(--ink); }
.btn--sm { padding: 9px 16px; font-size: 14px; }
.btn--full { width: 100%; }

/* Nav */
.nav { position: sticky; top: 0; z-index: 50; background: color-mix(in srgb, var(--bg) 94%, transparent); backdrop-filter: saturate(1.4) blur(12px); border-bottom: 1px solid transparent; transition: border-color .3s; }
.nav.is-scrolled { border-color: var(--line); }
.nav__inner { display: flex; align-items: center; justify-content: space-between; height: 68px; }
.logo { display: inline-flex; align-items: center; }
.logo img { display: block; height: 48px; width: auto; }
.logo--footer img { height: 40px; }
@media (max-width: 600px) { .logo img { height: 34px; } }
.nav__links { display: flex; gap: 30px; font-size: 14px; color: var(--muted); }
.nav__links a:hover { color: var(--ink); }

/* Card */
.card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; box-shadow: 0 1px 2px rgba(11,18,32,.04), 0 12px 32px -18px rgba(11,18,32,.18); }

/* Hero */
.hero { padding: 72px 0 96px; }
.hero__grid { display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: center; }
.hero__cta { display: flex; gap: 12px; margin-top: 32px; flex-wrap: wrap; }
.kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--line); }
.kpis dt { font-size: 13px; color: var(--muted); }
.kpis dd { font-size: 32px; font-weight: 650; letter-spacing: -.03em; font-variant-numeric: tabular-nums; }
.search { display: flex; align-items: center; gap: 10px; border: 1px solid var(--line); border-radius: 999px; padding: 12px 18px; font-size: 15px; background: var(--bg); }
.search__icon { width: 18px; height: 18px; color: var(--muted); flex: none; }
.search__text { white-space: nowrap; overflow: hidden; }
.caret { width: 1.5px; height: 18px; background: var(--accent); animation: blink 1s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }
.hero__chart-head { display: flex; justify-content: space-between; align-items: flex-end; margin: 26px 0 8px; }
.pill { font-size: 12px; font-family: var(--mono); padding: 5px 10px; border-radius: 999px; }
.pill--up { background: #e7f6ee; color: #0f7a43; }
.chart { width: 100%; height: 220px; display: block; overflow: visible; }
.axis-months { display: flex; justify-content: space-between; font-family: var(--mono); font-size: 11px; color: var(--muted); margin-top: 8px; }

/* Sections */
.section { padding: 120px 0; }
.section--alt { background: var(--alt); }
.section__head { margin-bottom: 56px; }

/* Funnel */
.funnel { display: grid; gap: 12px; }
.funnel__row { position: relative; display: grid; grid-template-columns: 1fr auto; align-items: center; height: 64px; padding: 0 24px; border-radius: 10px; overflow: hidden; background: var(--surface); border: 1px solid var(--line); }
.funnel__bar { position: absolute; inset: 0 auto 0 0; width: 0; background: var(--accent-soft); transition: width 1.4s var(--ease); }
.funnel__bar--accent { background: var(--accent); }
.funnel.is-in .funnel__bar { width: var(--w); }
.funnel__row:nth-child(2) .funnel__bar { transition-delay: .15s; }
.funnel__row:nth-child(3) .funnel__bar { transition-delay: .3s; }
.funnel__row:nth-child(4) .funnel__bar { transition-delay: .45s; }
.funnel__label, .funnel__val { position: relative; }
.funnel__label { font-weight: 500; }
.funnel__val { font-size: 26px; font-weight: 650; letter-spacing: -.02em; font-variant-numeric: tabular-nums; }
.funnel.is-in .funnel__row:last-child .funnel__label { color: #fff; transition: color .3s 1.3s; }

/* Tabs */
.tabs { display: inline-flex; gap: 6px; padding: 6px; background: var(--surface); border: 1px solid var(--line); border-radius: 999px; margin-bottom: 40px; }
.tab { border: 0; background: transparent; font-family: inherit; padding: 10px 22px; border-radius: 999px; cursor: pointer; display: flex; align-items: baseline; gap: 8px; color: var(--muted); transition: background .25s, color .25s; }
.tab b { font-size: 16px; color: inherit; }
.tab small { font-size: 12px; }
.tab.is-active { background: var(--ink); color: #fff; }
.panel { display: grid; grid-template-columns: 1fr 1.05fr; gap: 56px; align-items: center; }
.panel[hidden] { display: none; }
.panel.is-active { animation: fadeUp .6s var(--ease); }
@keyframes fadeUp { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
.panel__copy p { color: var(--ink-2); margin-bottom: 12px; }
.checks { list-style: none; margin: 20px 0; display: grid; gap: 10px; }
.checks li { padding-left: 28px; position: relative; color: var(--ink-2); }
.checks li::before { content: ""; position: absolute; left: 0; top: 5px; width: 16px; height: 16px; border-radius: 50%; background: var(--accent-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4.5 8.2l2.2 2.2 4.8-4.8' fill='none' stroke='%230c61fd' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }
.result { padding: 14px 18px; border-left: 3px solid var(--accent); background: var(--surface); border-radius: 0 10px 10px 0; }

/* Mock SERP */
.mock-serp__q { font-size: 14px; padding: 10px 16px; border: 1px solid var(--line); border-radius: 999px; margin-bottom: 18px; color: var(--ink-2); }
.serp-item { display: flex; gap: 14px; padding: 12px; border-radius: 10px; margin-bottom: 6px; opacity: .55; }
.serp-item--you { opacity: 1; background: var(--accent-soft); outline: 1px solid color-mix(in srgb, var(--accent) 25%, transparent); }
.rank { font-family: var(--mono); font-size: 12px; width: 24px; height: 24px; flex: none; display: grid; place-items: center; border-radius: 6px; background: var(--alt); }
.serp-item--you .rank { background: var(--accent); color: #fff; }
.serp-item .u { font-size: 12px; color: var(--muted); }
.serp-item .t { font-size: 16px; color: var(--accent); font-weight: 550; }
.serp-item .d { font-size: 13px; color: var(--muted); }
.skeleton { height: 10px; width: 80%; background: var(--line); border-radius: 4px; margin-top: 6px; }
.ctr { margin-top: 18px; padding-top: 18px; border-top: 1px solid var(--line); }
.ctr__bars { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; height: 120px; align-items: end; margin-top: 12px; }
.ctr__bars div { display: flex; flex-direction: column; align-items: center; justify-content: flex-end; height: 100%; gap: 4px; }
.ctr__bars i { display: block; width: 100%; height: 0; background: var(--ads); border-radius: 6px 6px 2px 2px; transition: height 1s var(--ease); opacity: .5; }
.ctr__bars div:first-child i { background: var(--accent); opacity: 1; }
.ctr__bars.is-in i { height: calc(var(--h) * .72); }
.ctr__bars span { font-size: 12px; font-weight: 600; order: -1; }
.ctr__bars em { font-style: normal; font-size: 11px; font-family: var(--mono); color: var(--muted); }

/* Mock answer */
.answer-box { border: 1px solid var(--line); border-radius: 12px; padding: 18px; background: var(--bg); }
.answer-text { font-size: 17px; margin: 8px 0 10px; min-height: 78px; }
.answer-box .u { font-size: 12px; color: var(--accent); }
.voice { display: flex; align-items: center; gap: 16px; margin-top: 18px; padding: 16px 18px; border-radius: 12px; background: var(--ink); color: #fff; font-size: 15px; }
.voice__wave { display: flex; gap: 3px; align-items: center; height: 28px; }
.voice__wave i { width: 3px; background: var(--accent-2); border-radius: 2px; animation: wave 1.1s ease-in-out infinite; }
.voice__wave i:nth-child(odd) { animation-delay: -.4s; }
.voice__wave i:nth-child(3n) { animation-delay: -.7s; }
@keyframes wave { 0%, 100% { height: 6px; } 50% { height: 26px; } }

/* Mock AI */
.bubble { padding: 14px 16px; border-radius: 14px; font-size: 15px; max-width: 90%; }
.bubble--user { margin-left: auto; background: var(--ink); color: #fff; border-bottom-right-radius: 4px; margin-bottom: 14px; }
.bubble--ai { background: var(--bg); border: 1px solid var(--line); border-bottom-left-radius: 4px; position: relative; padding-left: 44px; }
.ai-dot { position: absolute; left: 14px; top: 16px; width: 18px; height: 18px; border-radius: 50%; background: conic-gradient(from 0deg, var(--accent), var(--accent-2), #93c5fd, var(--accent)); animation: spin 3s linear infinite; }
@keyframes spin { to { transform: rotate(360deg); } }
.ai-text { min-height: 68px; }
.sources { display: flex; gap: 6px; margin-top: 10px; flex-wrap: wrap; }
.src { font-size: 11px; font-family: var(--mono); padding: 3px 8px; border-radius: 6px; background: var(--alt); color: var(--muted); }
.src--you { background: var(--accent-soft); color: var(--accent); }
.share { margin-top: 20px; padding-top: 18px; border-top: 1px solid var(--line); display: grid; gap: 10px; }
.share__row { display: grid; grid-template-columns: 110px 1fr 44px; align-items: center; gap: 12px; font-size: 14px; }
.share__row b { text-align: right; font-variant-numeric: tabular-nums; }
.share__bar { height: 8px; background: var(--alt); border-radius: 4px; overflow: hidden; }
.share__bar i { display: block; height: 100%; width: 0; background: var(--accent); border-radius: 4px; transition: width 1.2s var(--ease); }
.share__row.muted .share__bar i { background: var(--ads); }
.panel.is-active .share__bar i { width: var(--w); }

/* Intent */
.intent { display: grid; grid-template-columns: 1.5fr 1fr; gap: 24px; }
.intent__legend { display: flex; gap: 20px; font-size: 13px; color: var(--muted); margin-bottom: 24px; }
.sw { display: inline-block; width: 10px; height: 10px; border-radius: 3px; margin-right: 8px; vertical-align: 0; }
.sw--vol { background: #cbd5e1; }
.sw--conv { background: var(--accent); }
.sw--org { background: var(--cyan); }
.sw--ads { background: var(--ads); }
.intent__rows { display: grid; gap: 22px; }
.irow { display: grid; grid-template-columns: 210px 1fr 60px; gap: 18px; align-items: center; }
.irow__name b { display: block; font-size: 16px; }
.irow__name small { font-size: 12px; color: var(--muted); font-family: var(--mono); }
.irow__bars { display: grid; gap: 5px; }
.b { display: block; height: 12px; border-radius: 3px; width: 0; transition: width 1.2s var(--ease); }
.b.vol { background: #cbd5e1; }
.b.conv { background: var(--accent); }
.irow__num { text-align: right; font-size: 20px; font-variant-numeric: tabular-nums; }
.irow--hot .irow__name b::after { content: "Prioridad"; font-family: var(--mono); font-size: 10px; font-weight: 500; text-transform: uppercase; color: var(--accent); background: var(--accent-soft); padding: 2px 6px; border-radius: 4px; margin-left: 8px; vertical-align: 2px; }
.intent__side { display: grid; gap: 24px; }
.donut-wrap { position: relative; width: 190px; margin: 18px auto; }
.donut { width: 100%; transform: rotate(-90deg); }
.donut__center { position: absolute; inset: 0; display: grid; place-content: center; text-align: center; }
.donut__center b { font-size: 36px; letter-spacing: -.03em; line-height: 1; }
.donut__center b::after { content: "%"; font-size: 18px; }
.donut__center span { font-size: 11px; color: var(--muted); max-width: 110px; margin: 4px auto 0; line-height: 1.3; }
.donut__legend { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 6px 12px; font-size: 13px; color: var(--muted); }
.donut__legend i { display: inline-block; width: 8px; height: 8px; border-radius: 2px; margin-right: 6px; }
.quote { background: var(--accent); color: #fff; border: 0; font-size: 20px; line-height: 1.35; letter-spacing: -.01em; font-weight: 500; }

/* Dark section */
.section--dark { background: var(--dark); color: #e6e9ef; }
.section--dark .lead { color: #97a1b3; }
.section--dark .eyebrow { color: #7aa2ff; }
.card--dark { background: var(--dark-2); border-color: var(--dark-line); box-shadow: none; }
.sim__controls { display: grid; grid-template-columns: 1fr 1fr auto; gap: 32px; align-items: end; margin-bottom: 28px; }
.sim__controls label { display: grid; grid-template-columns: 1fr auto; gap: 10px; font-size: 14px; color: #97a1b3; }
.sim__controls output { font-weight: 650; color: #fff; font-variant-numeric: tabular-nums; }
.sim__controls input { grid-column: 1 / -1; }
.sim__legend { display: grid; gap: 6px; font-size: 13px; color: #97a1b3; }
input[type="range"] { -webkit-appearance: none; appearance: none; width: 100%; height: 4px; background: var(--dark-line); border-radius: 2px; outline: none; }
input[type="range"]::-webkit-slider-thumb { -webkit-appearance: none; width: 18px; height: 18px; border-radius: 50%; background: #fff; border: 4px solid var(--accent-2); cursor: pointer; }
input[type="range"]::-moz-range-thumb { width: 12px; height: 12px; border-radius: 50%; background: #fff; border: 4px solid var(--accent-2); cursor: pointer; }
.chart--sim { height: 300px; }
.axis-months--dark { color: #6b778c; }
.sim__stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 28px; padding-top: 24px; border-top: 1px solid var(--dark-line); }
.sim__stats .micro { color: #6b778c; }
.sim__stats .big { color: #fff; font-size: 30px; }
.sim__stats .big.muted { color: var(--ads); }
.note--dark { color: #6b778c; }

.compare { margin-top: 48px; }
.compare table { width: 100%; border-collapse: collapse; font-size: 16px; }
.compare th, .compare td { text-align: left; padding: 18px 20px; border-bottom: 1px solid var(--dark-line); }
.compare th { font-family: var(--mono); font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: .04em; color: #6b778c; }
.compare td:first-child { color: #97a1b3; }
.compare td:nth-child(2) { color: var(--ads); }
.compare .hl { color: #fff; background: rgba(59,130,246,.08); }
.compare th.hl { color: #7aa2ff; }
.compare tbody tr { opacity: 0; transform: translateX(-10px); transition: opacity .5s, transform .5s var(--ease); }
.compare.is-in tbody tr { opacity: 1; transform: none; }
.compare__verdict { margin-top: 28px; font-size: 18px; color: #c9d0dc; max-width: 70ch; }
.compare__verdict b { color: #fff; }

/* Steps */
.steps { list-style: none; display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--line); }
.steps li { padding: 28px 24px 0 0; position: relative; }
.steps li::before { content: ""; position: absolute; top: -1px; left: 0; height: 2px; width: 0; background: var(--accent); transition: width .8s var(--ease); }
.steps.is-in li::before { width: 100%; }
.steps.is-in li:nth-child(2)::before { transition-delay: .5s; }
.steps.is-in li:nth-child(3)::before { transition-delay: 1s; }
.steps.is-in li:nth-child(4)::before { transition-delay: 1.5s; }
.steps__n { font-family: var(--mono); font-size: 13px; color: var(--accent); }
.steps p { color: var(--muted); font-size: 15px; }
.steps__t { display: inline-block; margin-top: 14px; font-size: 12px; font-family: var(--mono); color: var(--ink-2); background: var(--alt); padding: 4px 8px; border-radius: 6px; }

/* CTA */
.section--cta { background: var(--alt); }
.cta { display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: center; }
.form { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px; display: grid; gap: 16px; position: relative; }
.form label { display: grid; gap: 6px; font-size: 13px; color: var(--muted); }
.form input { font: inherit; font-size: 16px; padding: 12px 14px; border: 1px solid var(--line); border-radius: 10px; background: var(--bg); color: var(--ink); transition: border-color .2s; }
.form input:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-soft); }
.form__ok { display: none; color: #0f7a43; font-size: 14px; }
.form.is-sent .form__ok { display: block; }

/* Footer */
.footer { padding: 36px 0; border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.footer__inner { display: flex; justify-content: space-between; align-items: center; gap: 20px; flex-wrap: wrap; }

/* Reveal */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }

/* SVG chart styles */
.grid-line { stroke: var(--line); stroke-width: 1; }
.section--dark .grid-line { stroke: var(--dark-line); }

/* Responsive */
@media (max-width: 960px) {
  .nav__links { display: none; }
  .hero__grid, .panel, .intent, .cta { grid-template-columns: 1fr; gap: 40px; }
  .steps { grid-template-columns: 1fr 1fr; gap: 32px 0; }
  .sim__controls { grid-template-columns: 1fr 1fr; }
  .sim__legend { grid-column: 1 / -1; grid-auto-flow: column; justify-content: start; gap: 20px; }
  .sim__stats { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 600px) {
  body { font-size: 16px; }
  .wrap { width: calc(100% - 32px); }
  .section { padding: 80px 0; }
  .hero { padding: 40px 0 72px; }
  .kpis dd { font-size: 24px; }
  .tabs { display: flex; width: 100%; }
  .tab { flex: 1; justify-content: center; padding: 10px; }
  .tab small { display: none; }
  .irow { grid-template-columns: 1fr 48px; }
  .irow__bars { grid-column: 1 / -1; grid-row: 2; }
  .steps { grid-template-columns: 1fr; }
  .sim__controls { grid-template-columns: 1fr; }
  .compare { overflow-x: auto; }
  .compare th, .compare td { padding: 14px 10px; font-size: 14px; }
  .funnel__row { padding: 0 16px; height: 56px; }
  .funnel__label { font-size: 14px; }
  .funnel__val { font-size: 20px; }
  .share__row { grid-template-columns: 90px 1fr 40px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}

/* Markets strip */
.markets { border-block: 1px solid var(--line); padding: 22px 0; overflow: hidden; }
.markets__inner { display: flex; align-items: center; gap: 32px; }
.markets__inner .micro { flex: none; }
.markets__track { overflow: hidden; flex: 1; mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.markets__list { list-style: none; display: flex; gap: 40px; width: max-content; animation: marquee 32s linear infinite; font-size: 15px; color: var(--muted); white-space: nowrap; }
.markets__list b { color: var(--accent); }
.markets__list small { font-size: 12px; }
@keyframes marquee { to { transform: translateX(-50%); } }
.form select { font: inherit; font-size: 16px; padding: 12px 14px; border: 1px solid var(--line); border-radius: 10px; background: var(--bg); color: var(--ink); }
@media (max-width: 600px) { .markets__inner { flex-direction: column; align-items: flex-start; gap: 12px; } .markets__track { width: 100%; } }

/* Data background */
.has-databg { position: relative; isolation: isolate; overflow: hidden; }
.has-databg > .wrap { position: relative; z-index: 1; }
.databg { position: absolute; inset: 0; width: 100%; height: 100%; z-index: 0; pointer-events: none; }
.hero .databg { -webkit-mask-image: linear-gradient(90deg, rgba(0,0,0,.28) 0%, rgba(0,0,0,.55) 45%, #000 100%); mask-image: linear-gradient(90deg, rgba(0,0,0,.28) 0%, rgba(0,0,0,.55) 45%, #000 100%); }
.section--dark .databg { opacity: .55; -webkit-mask-image: linear-gradient(180deg, #000, rgba(0,0,0,.35) 70%, transparent); mask-image: linear-gradient(180deg, #000, rgba(0,0,0,.35) 70%, transparent); }
@media (max-width: 760px) { .hero .databg { opacity: .55; } }

/* ===== Alternancia de colores de marca ===== */
.hero { background: radial-gradient(900px 480px at 88% -10%, #dcebff 0%, transparent 70%), radial-gradient(700px 400px at 0% 100%, #e3f8ff 0%, transparent 70%), var(--bg); }

.markets { background: var(--brand-grad); border: 0; color: #fff; }
.markets .micro { color: rgba(255,255,255,.8); }
.markets__list { color: rgba(255,255,255,.88); }
.markets__list b { color: #fff; }

#servicios.section--alt { background: var(--tint-blue); }
#servicios .tabs { box-shadow: 0 6px 20px -12px rgba(12,97,253,.35); }
#servicios .result { background: #fff; }

.quote { background: var(--brand-grad); }

.section--dark { background: radial-gradient(900px 500px at 100% 0%, rgba(23,143,253,.18), transparent 70%), var(--dark); }
.section--dark .eyebrow, .compare th.hl { color: var(--cyan); }
.compare .hl { background: rgba(39,210,252,.07); }

#proceso { background: var(--tint-cyan); }
#proceso .steps { border-top-color: rgba(12,97,253,.18); }
#proceso .steps li::before { background: var(--brand-grad); }
#proceso .steps__t { background: #fff; }

.section--cta { background: var(--brand-grad); color: #fff; }
.section--cta .eyebrow { color: rgba(255,255,255,.85); }
.section--cta .lead { color: rgba(255,255,255,.88); }
.section--cta .form { border: 0; box-shadow: 0 24px 60px -24px rgba(20,18,62,.55); }
.section--cta .form .btn { background: var(--navy); border-color: var(--navy); }
.section--cta .form .btn:hover { background: var(--accent); border-color: var(--accent); }

.funnel__bar--accent { background: var(--brand-grad); }
.b.conv, .sw--conv { background: var(--brand-grad); }
.btn:hover { background: var(--accent); border-color: var(--accent); }

/* ===== Simulador explicado ===== */
.sim__intro { margin-bottom: 28px; padding-bottom: 24px; border-bottom: 1px solid var(--dark-line); }
.sim__title { font-size: 22px; font-weight: 600; color: #fff; letter-spacing: -.01em; margin-bottom: 18px; }
.sim__how { list-style: none; display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.sim__how li { display: flex; gap: 12px; align-items: flex-start; font-size: 15px; color: #b7bedb; line-height: 1.45; }
.sim__how li strong { color: #fff; font-weight: 600; }
.sim__how b { flex: none; width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center; font-size: 13px; background: var(--brand-grad); color: #fff; }
.sim__controls { grid-template-columns: 1fr 1fr; margin-bottom: 20px; }
.sim__controls label span b { color: var(--cyan); }
.sim__controls small { grid-column: 1 / -1; font-size: 12px; color: #7f88ad; }
.sim__summary { font-size: 16px; line-height: 1.6; color: #c9cfe6; background: rgba(255,255,255,.04); border: 1px solid var(--dark-line); border-left: 3px solid var(--cyan); border-radius: 10px; padding: 14px 18px; margin-bottom: 24px; }
.sim__summary b { color: #fff; }
.sim__summary b.org { color: var(--cyan); }
.sim__summary b.ads { color: #c3c9d4; }
.sim__legend { display: flex; flex-wrap: wrap; gap: 8px 24px; font-size: 13px; color: #b7bedb; margin-bottom: 12px; }
.sim__ylabel { margin-left: auto; font-family: var(--mono); font-size: 11px; color: #7f88ad; }
.sim__plot { position: relative; }
.sim__zone { position: absolute; top: 0; bottom: 0; left: 0; transition: width .45s var(--ease), left .45s var(--ease); pointer-events: none; }
.sim__zone span { position: absolute; top: 6px; left: 8px; font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .04em; white-space: nowrap; }
.sim__zone--pay { background: rgba(23,143,253,.07); }
.sim__zone--pay span { color: #7fb8ff; }
.sim__zone--off span { color: #8a93b8; }
.sim__tag { position: absolute; font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 999px; white-space: nowrap; pointer-events: none; opacity: 0; transition: opacity .6s 2s, top .45s var(--ease), left .45s var(--ease); }
.sim.is-in .sim__tag { opacity: 1; }
.sim__tag--org { right: 0; transform: translateY(-150%); background: var(--cyan); color: var(--dark); }
.sim__tag--ads { transform: translateY(-150%); background: #3a3f5c; color: #e6e9ef; }
.sim__tag--ads.is-drop { transform: translate(10px, -150%); }
.sim__stats { grid-template-columns: repeat(3, 1fr); }
.sim__pair { display: flex; gap: 18px; flex-wrap: wrap; margin-top: 4px; }
.sim__pair span { font-size: 13px; color: #8a93b8; display: grid; }
.sim__pair b { font-size: 26px; font-weight: 650; letter-spacing: -.02em; font-variant-numeric: tabular-nums; }
.sim__pair .org b { color: #fff; }
.sim__pair .ads b { color: var(--ads); }
.sim__sub { font-size: 12px; color: #7f88ad; margin-top: 6px; }
@media (max-width: 960px) { .sim__how { grid-template-columns: 1fr; } .sim__stats { grid-template-columns: 1fr; } }
@media (max-width: 600px) { .sim__controls { grid-template-columns: 1fr; } .sim__ylabel { margin-left: 0; width: 100%; } .sim__zone span { font-size: 10px; } }
.sim__tag--ads.is-drop.is-flip { transform: translate(calc(-100% - 10px), -150%); }
@media (max-width: 600px) { .sim__tag { font-size: 10.5px; padding: 3px 8px; } }

/* Formulario: estados de envío */
.form label em { font-style: normal; color: #9aa3af; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form input.is-invalid { border-color: #d92d20; box-shadow: 0 0 0 3px rgba(217,45,32,.12); }
.form__msg { font-size: 14px; min-height: 0; }
.form__msg:empty { display: none; }
.form__msg.is-ok { color: #0f7a43; background: #e7f6ee; padding: 12px 14px; border-radius: 10px; }
.form__msg.is-error { color: #b42318; background: #fdecea; padding: 12px 14px; border-radius: 10px; }
.form button[disabled] { opacity: .7; cursor: wait; }
.form.is-sent label, .form.is-sent button { display: none; }

/* ===== WhatsApp flotante ===== */
.wa { position: fixed; right: 22px; bottom: 22px; z-index: 90; display: flex; flex-direction: column; align-items: flex-end; gap: 12px; }
.wa__btn { position: relative; width: 60px; height: 60px; border-radius: 50%; background: #25d366; display: grid; place-items: center; box-shadow: 0 10px 28px -8px rgba(37,211,102,.7), 0 4px 10px rgba(11,18,32,.15); transition: transform .25s var(--ease); }
.wa__btn:hover { transform: scale(1.07); }
.wa__btn svg { width: 32px; height: 32px; }
.wa__ping { position: absolute; inset: 0; border-radius: 50%; border: 2px solid #25d366; animation: waPing 2.2s ease-out infinite; }
@keyframes waPing { 0% { transform: scale(1); opacity: .8; } 100% { transform: scale(1.6); opacity: 0; } }
.wa__bubble { position: relative; width: 270px; background: #fff; color: var(--ink); border-radius: 16px 16px 4px 16px; padding: 16px 18px; box-shadow: 0 18px 40px -16px rgba(20,18,62,.45); border: 1px solid var(--line); opacity: 0; transform: translateY(10px) scale(.96); transform-origin: bottom right; pointer-events: none; transition: opacity .35s var(--ease), transform .35s var(--ease); }
.wa__bubble.is-open { opacity: 1; transform: none; pointer-events: auto; }
.wa__title { font-weight: 650; font-size: 16px; letter-spacing: -.01em; padding-right: 18px; }
.wa__text { font-size: 14px; color: var(--muted); margin: 4px 0 12px; }
.wa__cta { display: inline-flex; font-size: 14px; font-weight: 600; color: #fff; background: #25d366; padding: 8px 14px; border-radius: 999px; }
.wa__cta:hover { background: #1ebe5b; }
.wa__close { position: absolute; top: 8px; right: 10px; border: 0; background: none; font-size: 20px; line-height: 1; color: #9aa3af; cursor: pointer; }
.wa__close:hover { color: var(--ink); }
@media (max-width: 600px) { .wa { right: 16px; bottom: 16px; } .wa__btn { width: 56px; height: 56px; } .wa__bubble { width: min(270px, calc(100vw - 32px)); } }